Type of publication: Research Article
halal, food, market, tatar, halal-market participants and business strategies, consumers
One of the conspicuous manifestations of Islam in the present day world is the emergence of a specific market of products and services branded as “Halal”. The Russian society is no exception. The article examines the structure of the Halal meat product market and its business strategies. The author argues that the Halal market in today’s Russia may not necessarily mean monopolization practices within the hands of either an Islamic community or any given ethnic group. On the contrary, it appears to involve participants belonging to a variety of ethnic and religious groups at the levels both of production and of consumption.
Gabdrakhmanova, G.F. 2011. The Present Day Market of Halal Meat Products among the Tatar. Etnograficheskoe obozrenie 1: 37-47
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