Ustnaia kul’tura v mediapraktikakh sovremennogo rossiiskogo sela

Abstract

This article examines the impact of modern electronic media (satellite television and mobile telephony) on the oral culture of the village. The Soviet experiment, in which the media environment of rural villagers has undergone significant transformation, has not destroyed the oral culture. The weakening of print culture accomplished with the growing influence of television and mobile telephony led to the weakening of the relationship between the village and the state, on the one hand, and to the strengthening of the family integration, on the other.