Internet and Cultural Glocalization: A Glocal Community of St. Petersburg Couchsurfers

Abstract

The article discusses the phenomenon of interconnected glocal hospitality communities which have recently spread over the world in the context of the internet development and cultural globalization processes. It focuses on a typical community of users of CouchSurfi ng.org, a major social hospitality network in St. Petersburg. The author argues that, in the framework of this web service, there occurs a transformation of virtual groups of users localized in various spots of the globe into actual interconnected glocal communities which shape shared identities, norms, values, and practices among its members.