Type of publication: Research Article
victor turner, social drama, rituals of affliction, consumption rituals, anthropology of technology, ethnography of digital media, ethnography of price
The article draws on the results of the ethnographic study conducted by the author in 2003-2007 in a Moscow technical service center, and on data gathered through a number of focused biographical interviews with technicians working in Moscow, St. Petersburg, Minsk, and Rostov-on-Don. Its objective is to provide an empirical illustration of the way in which the classical anthropological theory may be combined with interpretive approaches of various applied disciplines to reach a better understanding of the contemporary material culture and technoculture. The author examines the consumption of technologies as a ritual sequence; analyzes those among the latter that support the functioning of the current digital media; and shows the ways in which the ritual process undergoes the transformation of meanings that are attached by designers and users to technologies.
Bogatyr, N.V. 2011. Contemporary Technoculture through the Prism of Relations between Users and Technologies. Etnograficheskoe obozrenie 5: 58-74
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