Icelandic Souvenirs: Tourist Gaze vs Local Gaze
[Islandskie suveniry: “vzgliad turista” vs “mestnyi vzgliad”]
Type of publication: Research Article
Submitted: 01.04.2024
Accepted: 25.04.2024
About author(s)
Irina Kucherova | https://orcid.org/0000-0002-7246-6155 | ikucherova@gmail.com | Institute of Ethnology and Anthropology, Russian Academy of Sciences (32-a Leninsky prospect, Moscow, 119991, Russia)
Keywords
Iceland, tourist boom, souvenirs, tourist gaze, local gaze
Abstract
The article focuses on the post-crisis representation of Iceland through souvenirs as the result of the negotiation between the “tourist gaze” and the “local gaze”. Drawing on the materials of field work in Reykjavik as well as media articles, I analyze the impact of tourist boom on souvenir production; the local strategies of the “proper” souvenirs’ promotion; the shifting of the most popular souvenirs towards the “local” or the “tourist” due to the influence of the “mutual gaze”.
Citation
Kucherova, I.A. 2024. Islandskie suveniry: “vzgliad turista” vs “mestnyi vzgliad” [Icelandic Souvenirs: Tourist Gaze vs Local Gaze]. Etnograficheskoe obozrenie 3: 114–136. https://doi.org/10.31857/S0869541524030079 EDN: BRFIOW
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