Speck: A Popular Symbol, Touristic Brand, and Political Tool

Abstract

The article focuses on the cultural and social significance of Austrian bacon, also known as speck. On the one hand, it appears as a national Austrian dainty and the identity symbol. On the other hand, it has become an international marker of Austrian culture, which has turned it into a policy tool instrumental in defining the level of integration into the Austrian society. I discuss different sorts and types of speck, methods and traditions of its production, as well as the distinction between the Austrian speck and its European counterparts. I further attempt to forecast the future development of this product in the context of growing demand for the healthy lifestyle. Additionally, I examine the social meaning of food and of food taboos and argue about the historical and cultural significance of cured meat products such as speck.